Branding Marketing Essay Example | Topics and Well Written Essays - 750 words

Branding Marketing - Essay Example The LG product through LGE obeys the established rules of brand extension according to Tauber (2011). Part 2: Critic The section confirms that a better brand extension to the consumer offers satisfaction as compared to a similar established brand. Without these attributes, the consumers are disappointed and prefer the choice in recognized products. The first unsuccessful product listed is in Frito-Lay, created by Pepsi as a product to introduce the lemonade flavor. The parent company distorted the image of the brand that had been known for snack food packaging. This led the consumers to lose interest in the company that changed its line of brand composition. The other poor connection is in the launch of Wolverine World Wide’s Cat Footwear product by the caterpillar company. The company recognized for the production of building machinery launched a clothing line that deters from the company policies. The example qualifies as a poor brand extension with customers failing to appr eciate the product due to inconsistency in the company. Finally, Burger King had launched a marketing strategy that saw the inclusion of underwear as their marketing strategy. This example accords the definition of poor brand extension because the consumers realize the dreadful choice in product. Burger King recognized in the market as a leading food company changing the image to underwear loses the market share due to product inconsistency. Moreover, the association developed in underwear and food products generates unsatisfied customer relations (Cameron, 2009). Part 3 Part 1 lacks the title of the paper and makes the reader fail to understand what the essay clarifies. However, the thesis in the introduction expounds on the aspect of Intelligent Interactions. Moreover, the sentences should be proofread, and the corrections made to produce a flowing introductory paragraph. Industry Analysis The sections clearly states the available brands and their interaction within the market. Th e brand under consideration is in mobile handsets with the Android technology the subject of discussion. The author lists Samsung as the leading market product and justifies the reason, although the evidence is not adequately guaranteed in citation of the sources. This makes the brands appear as formulation of the author who does not have the capability to conduct individualized research on these companies. However, the argument and analysis of the market situation is detailed and precise. Competitive analysis Intelligence Interactions is explained as the option that would attract increased usability of the product. The participants in the Android technology are limited, and with the reduction of prices, the market is bound to be more flexible. However, the author explains that Apple has succeeded in gaining a market share based on the quality of the product. Brand Vision The competition provided by Apple limits the progress of Intelligent Interactions. The author states that their strategy would be to present the marketing strategy to establish a strong connection to the customers like the rival company. This has been included in stronger slogans and better customer services available at the needed period. The section should focus more on Intelligent Interactions as compared to Apple and discuss advanced strategies to reach consumers on an individual basis. Part 2 Target customer Analysis The explanation is accorded in a

Team Work Research Paper Example | Topics and Well Written Essays - 2000 words

Team Work - Research Paper Example Most of the businesses prefer teamwork skills among an individual while evaluating him/her for the employment purpose. All companies realize that teamwork is highly essential as either the products to be manufactured are very complex and require teamwork efforts for the production purpose or a good product will be manufactured when a teamwork approach would be adapted for the entire manufacturing process. Thus, it becomes important to perform as a team while working in an organization. In teamwork, the members perform their function to meet the personal as well as the group objectives and goals. The members working in a group feel a sense of authorization and ownership while performing their functions within a group, as these members are committed towards the common goals and objectives that have been set by the group. The team members collaborate with each other and use their experiences and talents in an effective manner to improve the overall performance of the entire group. These members have the foundation of their success built on the trust towards the other members in the team where all the members in the team are encouraged to express their views, opinions, queries freely. The most advantageous part in a team work is that all the members have equal opportunity to participate in the decision making process within the organization, Moreover, there remains a level of understanding among all the members where they realize that the ultimate decision should be taken by the leader if the team as a whole cannot reach to any consensus agreement. Characteristics or features of an effective team 1. The team should have transparent goal The team goals must possess a specific performance objective, which would be expressed in a concise manner, so that it is clear to every member when the objective have been met. 2. The team should have result driven structure The team must operate and perform its functions in such manner that it produces results for the organization . If a team is allowed to develop the structure, then it provides best results. 3. The team should possess competent team members The team members chosen for participating in the group must have the potentiality of being competent enough. The members must have the ability to tackle with the level of knowledge. 4. The team should always have unified commitment All the team members must direct their efforts and to a common goal, where the individual efforts would have the ability to meet the unified commitment. The prime advantage of teamwork is the ability to combine the talents and skills. A team gets advantageous from a broad array of talent and skills, which is not possible to be possessed by an individual employee. Collaboration and leadership play important role in increasing the efficiency of the team work. It is the responsibility of a good leader to handle the team with such efficacy that it increases the performance of the entire team. At the same time, collaboration between the team members is necessary in order to improve the overall team work. The next part of the project would discuss about the importance of collaboration and leadership in teamwork. Team work and Collaboration Collaboration is one of the most important components of any team. It does not matter whether the team is big or small but collaboration is necessary in every