Conflict and its affects on the nurse-Physician...

As Leslie arrives in the room with Dr. Eastman he turns to her and says, Since the patient is a female. I wanted you to be here for my examination of her. I also need to do a simple procedure that will require your assistance as I will be sterile and will need you to hand me instruments. Leslie nods and Dr. Eastman begins his exam, quickly followed by the sterile procedure. A few minute later, Leslies text pager goes off and alerts her that her assistance is needed with one of her patients. She tells Dr. Eastman that she would be right back and immediately leaves the room to go check on her patient. However, the doctor is absorbed in the procedure and does not notice, The doctor then turns around to ask Leslie for an instrument and†¦show more content†¦When conflict interferes with the nurse-physician relationship it can and will impact communication and eventually impact patient care. In the context of this paper, according to Tabak and Orit (2007), a conflict is defined as a situation arising where one party in a workplace relationship perceives that the behavior and objectives of the second party are not compatible with, and therefore threaten, their own. The background example suggests a conflict that has arisen in a nurse-physician relationship that has caused a nurse to feel uncomfortable and apprehensive toward a physician. Therefore, if Leslie and Dr. Eastman have to collaborate for a patient’s care their working relationship may be damaged and thus affect patient care. Tabak and Orit (2007) continued on by stating that the working relations between doctors and nurses, as any set of relations between two collectives in the workplace, are affected to some degree by interprofessional conflicts. There are many factors that can affect the relationship of nurses-physician relationship: gender differences, socioeconomic status, and gaps in education. In some instances, it is related the a physician’s having the â€Å"Good Old Boy† mentality, and believe that the nurse is nothing more than a servant to the physician. The conflictual factors (Tabak Orit 2007) include the fact that nursing is still by and large a female profession while doctoring is still largely male, and the physicians higher prestige. In thisShow MoreRelatedConflict Resolution And Resolving Workplace Conflicts1304 Words   |  6 Pages Conflict Resolution Conflicts are inevitable. It is necessary for the advanced practice nurse to have skills in approaching conflicts, negotiations, and resolutions (Hamric, Hanson, Tracy, Grady, 2014). According to Hamric et al. (2014), you do not have to feel pressured to instantly agree with other teammates; however, be respectful and listen intently and identify what you are able to offer to the team. Conflicts occur because of the different points of view. 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Collaboration in health care is defined as health care professionals assuming complementary roles and cooperatively working together, sharing responsibility for problem-solving and making decisionsRead MoreCollaboration Among Different Professions Is A Key To A1600 Words   |  7 PagesThe rehab physician Dr. Marks ordered â€Å"Morph 10mg SC†. Over the past while, the staff on the unit have noticed that Dr. Marks seemed short tempered and stressed. It s the third day since Mr. James was transferred to the short term rehab unit. Tina, a new graduate nurse was his primary nurse. At 1430, the physiotherapist came to talk to Tina and reported that Mr. James was in pain and unable to continue physiotherapy. Tina had difficulty reading the medication order for Mr. James. Nurse Tina called Read MoreCommunication And Leadership - Nurse1028 Words   |  5 PagesLeadership – Nurse Olivia Witte Communication is a tool that nurse leaders should master to send information, perception, and understanding to achieve work activities and goals. Effective communication involves clear and direct messaging of thoughts and ideas. The three elements that leaders utilize when creating and enhancing effective communication are trust, respect, and empathy. For this paper, I will discuss some of the issues found in chapter seven’s critical thinking exercise. Nurse Olivia WitteRead MoreEssay about Conflict Resolution Case Study1283 Words   |  6 PagesConflict Resolution Case Study Conflict is inescapable, having the ability to recognize, understand, and resolve conflicts are important in both personal and professional lives. 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Cannabis and Health Canada Free Essays

Cannabis has been a part of human existence for thousand of years. People used cannabis as a necessity of life. People depended on cannabis to live longer than they depended on money. We will write a custom essay sample on Cannabis and Health Canada or any similar topic only for you Order Now Today In Canada, cannabis was scheduled In the same class as heroine in Canada. Health Canada has a program for medical cannabis patients but that is not enough because growing cannabis is illegal and people cannot use it as a medicine if they cannot pay a hefty fee for license and doctors. The doctors would prescribe the patients any pharmaceutical drugs before cannabis. They forgot (or uneducated) that cannabis was humans’ main medicine and pharmaceutical drug as only a man-made substitution. Decentralized cannabis Is an advantage for black market drug trafficking, fraud and opportunities for pharmaceutical company to take advantage of dying patients to pocket millions of dollars on prescription drugs. This has to be changed. Teenagers and young adults should be taught differently about cannabis in Canada. They should be told the truth of how cannabis was mandatory for the Canadians before the refer madness and how cannabis was once considered as a medicine In human history, rather than a scheduled drug. They should be Informed that cannabis should be one of their medication and they should eave the freedom of choosing to use cannabis correctly and safely. Oh Cannabis! Was created in 2014 as an educational exhibit for students from 16- 21 . The target audiences are young people who would like to learn the medical benefits of marijuana in an educational way. They are interested on the reasons Justine Trusted spoke about cannabis to elementary students and wondered if what the government taught them about cannabis Is updated and correct Oh Cannabis! Ivies updated data and Information on cannabis use, pros and cons, true/false Information of cannabis, where in Canada that has the most grow pop raid and the history of anabas in Canada. Alcohol and cigarette is the two most dangerous drugs that have been regulated for people who are over 19 years of age. The government should do the same thing for the safety of teenagers (teenager 5 has been using cannabis before cigarette or alcohol) and to bring back what was once a mandatory plant In human history Display type is Babes Nine Regular. It’s strong for regular typeface and therefore gives better contrasts to the headers. Headers are strong and need to be legible. Babes Nine has both of those characteristics and with a right contrasting colors, it loud make a good header for the header for the color palette of Oh Cannabis!. Body type Is Thinners Regular. It Is a nice, tall typeface that Is Interesting to read. It Is a sans serif font that has very Interesting numbers, With the black and white choice of contrast, the font stands out nicely. With a nice leading, the font gives itself a dramatic and clean look. It is good for body type because of its high legibility. It makes a different choice of font since it is not the regular Helvetica or Myriad Pro. Oh Cannabis! Is an interesting, dramatic and adventurous brand for young people ho are In high school or college. Red and yellow are hormonally with green color like red and yellow but white also works as well on red and green. For IMPS 16, yellow was not 100% Y therefore, would be acceptable to use with white. Oh Cannabis! Incidental match the shade of Restrain colors; the colors are well known in the cannabis culture. The colors work out perfectly for the brand and would be easily recognized for the topic it holds. As an exhibit for cannabis in Canada, cannabis leave is the number one imagery that would be used throughout the brand. The symbol of the medicinal cross represents he medicinal purposes and properties of cannabis. When thinking about using marijuana, the met hod that is used a lot other than rolling papers is smoking through water pipes, also known as bongs. It is more visible and not being mistaken as a cigarette. It is also suitable for the age group and would catch attention of the main target audiences. This exhibit is related a lot to Canadians; therefore the map of Canada is the best option that could represent where the information for this exhibit came from. Cannabis leaf is presented in every single one of the brand imagery as the entire topic is about cannabis. The first identification signage is located on Don Mills Road, the main road that would lead to the entrance of Ontario Science Center. The banner will contain the name of the exhibit, images, date and venue where the exhibit is held. The banners would be printed on hemp fabric with vinyl coating to withstand the weather (avoiding paint to fade under the sun and rain). The pole is 100% hemp wood and the strings to tie those banners will be made of hemp fiber. After the exhibit, the whole pole would be taken down and recycle. As an CEO-friendly exhibit, most everything that is presented is made out of hemp and is recyclable. The main identification signage will be positioned at the main entrance. It is 10 feet tall and can be seen from far away, The title, word mark and date of the exhibit is painted on cutout hemp panels and put on top of the main signage as it would be seen from miles away, The door frame would be made out of hemp wood panels to keep the organic look and texture. To create an adventurous feel, the doorway is decorated with hemp paper cutout of cannabis leaves, to imitate the entrance of the cannabis Jungle. The map of the exhibit site is located at the main entrance of the Ontario Science Center. The map would be printed on hemp paper and laminated to a hemp wood panel with vinyl top coating. It would show the map of the 6th level, where the exhibit would be held. The services that would present in the map are: washroom, payphone, emergency exit (stairs that will lead to the lower level), elevators, escalators, food service, automated electronic defibrillator and designated pot smoking area of the floor. It would be used to give directions to visitors and to provide correct emergency services. To make the theme even better than any other exhibit and to promote the use of cannabis, a rule of only cannabis smoking/ use loud be present for the patio of this floor. An offset of Ontario Science Center will be Oh Cannabis! Landmark is in the shape of a large water pipe (also known as a bong). It would be made of solid hemp wood, painted red and with the exhibit brand mark painted white. The landmark is painted red as an intention so everyone could to see it from a great distance. Red is the most noticeable color on the map therefore people would remember to look for a enormous red bong. Using the same water pipe image as the brand imagery to make sure to people they know what they are looking or, the band mark is built through out the exhibition. The brand mark and imagery is painted white on the red bong. The landmark is located left of at the 6th level main entrance (where the main escalator and elevator exit is). People need to see the landmark on the left to avoid turning right and wandering the right side of the floor. From the landmark, there is a hallway going to the right and it will take visitors to the main exhibit site. Directional signage will lead visitors to the correct services they are looking for. Directional signage is made with hemp wood panels on a hemp wood pole. The writings and arrow would be painted on the panels and nailed onto the pole. The brand mark of the exhibition is on the top panel of the signage to make sure that the direction is belongs to the location of the exhibit. The panels would direct visitors to services such as washroom, restaurant, smoking area and emergency service. The directional sign would be placed at the exit and entrance of the exhibit. It is helpful for finding locations for emergencies and other services quickly when the visitors are on the exhibition site. On the door of the bathrooms, there are cannabis image to present that the visitors are in the closest washroom of Oh Cannabis!. The exhibit display contains the main information of the exhibit; cannabis in Canada. Exhibit display is designed and printed on hemp paper then laminated to a hemp wood panel. It would be placed in the middle of the exhibit, where everyone can gather to take a look at the information and graphics on the topic of cannabis in Canada. The display panel included information on history of cannabis, the definition and the myths were told. It also includes the pros and cons of cannabis use and how many young people are voting for the legalization of cannabis. The display panel used the same color palette as the brand mark to create the unity for the brand. The information on the panel is selected from different sources of news and researches. Kronor is a lifestyle and health magazine focusing on cannabis culture in Canada and world-wide. It brings updated cannabis news, people’s life with cannabis, medical benefits of marijuana and current status of legalization of marijuana in Canada and the world. KRONOR – is pronounced like â€Å"chronic† that is another street name for cannabis. Ironically, cannabis is used to treat a lot of chronic conditions like cancer, reps, anorexia and so many more. As a medical cannabis magazine, it is important that the target audiences understand the meaning behind the name of the brand. The name KRONOR would appeals to medical cannabis users at any age and gender. Cannabis Culture and 420 Magazine. Even they are the magazines that focus mainly on the recreational use of cannabis, they are more established and sponsored by the biggest corporations of the industry. However, Kronor would focus on the information of cannabis in Canada and would attract Canadians worldwide. Kronor also is used to promote the cannabis industry in Canada. The target audiences for the magazine are anyone who use or have interest in cannabis as a medicine. They are in the age group of 25-35. They have mid income of annually. They are health conscious and they know the health benefits of cannabis. They want to see the change in cannabis legalization. Images should reflect the dramatic debates over the legalization of marijuana. Background image represents the feature article of the issue. NAMEPLATES Placement of the nameplate is optional according to the cover image. However, the ideal position for the nameplate is centered at the top of the cover image. It also affects the determination of the color of the nameplate. A nameplate contains the issue number and the issue dates. It locates under the logo for easier eye-flow. BANNERS Banner contains the bar code, magazine website and price of the issue. Banner is placed on the left bottom corner of the magazine. IMAGES Images must reflect a healthy, positive and earthy tone of voice. Background should contain images of cannabis and/or the current events that related to the feature article. Images should be adjusted to contrast with the feature article title and the nameplate. How to cite Cannabis and Health Canada, Papers

What the In-Crowd Wont Tell You About Compare and Contrast Essay Samples College Ethical Life

What the In-Crowd Won't Tell You About Compare and Contrast Essay Samples College Ethical Life Ruthless Compare and Contrast Essay Samples College Ethical Life Strategies Exploited Among the remainder of the written assignments, this one is thought to be among the most challenging and perplexing. Subjects can be related to one another, but they also need to be different, at least slightly, in order to have something to describe. The Downside Risk of Compare and Contrast Essay Samples College Ethical Life A thesis takes an important function in the entire essay writing process as it essentially sets the mood for the entire essay. A Thesis statement has become the most important portion of the essay. It provides the main point of or ideas within your essay. This focus rides on the length and reach of the essay. There are additionally some lessons that you should always keep in mind before you get started writing your essay. Students can select from thousands of compare and contrast essay topics but the essential component to be considered is the principal use of the essay. There are several factors that have to be considered if you wish to select a workable and intriguing essay topic. The Benefits of Compare and Contrast Essay Samples College Ethical Life As a way to draw a chart you should comprehend the qualities of the things to be compared. Both have a broad selection of expensive, elegant restaurants together with a similar number of global and national chains. A point-by-point list can help you maintain balance. Make a list of all things you may write and then opt for a couple that you believe are the absolute most important. The War Against Compare and Contrast Essay Samples College Ethical Life Discuss famous folks who have an effect on the life of humanity. You simply have to order a very good essay from experts with the greatest academic degrees in a number of fields. Adhering to a diet high in fruits, vegetables, grains, and soy is supposed to contribute to a much healthier lifestyle where there's a reduce danger of obesity, cardiovascular disease, diabetes, and cancers like lung and colorectal. You should begin with choosing the subjects you'd like to write about. If you are going to write a comparative essay, you want to get a notion of the impacts of distinct aspects to the result that you could get at the conclusion of the writing activity. Morgan, on the flip side, is a 50-pound sweetheart who's content with whatever is happening. Don't rush, and work through the outline one section at one time if you will need to. Besides tone, the essence of the language utilized has an impact on the content advertising. Prior to starting any paper, you want to get an understanding of the way to write it. Citizenship and the rights it grants are incredibly valuable, and thus arrive with wonderful responsibility. It's possible to compare various scientific discoveries made in various countries. Aside from family, there are different elements that help determine the maturation of mental illness in these short stories. Additionally, these essays make it possible for students develop critical thinking skills to approach a selection of topics. You've got to organize your ideas. Some instructors prefer that you just write about the differences between two things, but others would like you to concentrate on explaining the similarities also. Students that need over a list of good topics may hire professional academic writers online to acquire the maximum grade with no distinctive efforts. Some essays might just speak about similarities, though others might just speak about differences. Additional an essay writer must also have the ability to offer valid references on the arguments he would want to include in the paragraph. You wish to synthesize your thesis with the data in your body paragraphs. Your thesis is the fundamental argument your whole essay will revolve around. What remains unchecked needs to be managed in the contrast paragraphs. The word compare' is a little bit of a misnomer when used regarding a comparative essay analysis. At length, you should show the importance of the differences. The context will be different depending on the essence of the essay.

Tips on How to Choose Good Topics For Your College Paper

Tips on How to Choose Good Topics For Your College PaperWhen starting a college paper, the authors are faced with the challenge of picking out good topics. College students are very particular about their interests and they want to explore them as much as possible. Having a topic that is interesting to your student group can give them the opportunity to write an essay that is both well written and effective. Here are some tips on how to decide on topics for your college paper.The first and most important thing is to choose a topic that fits the type of student you are looking to interview. Most readers are interested in current events, so it is probably a good idea to use that type of topic when considering what to write about in the paper. The same goes for areas that will be discussed in the paper so make sure the students are of that same interest.The next step is to figure out what arguments or ideas to present in the paper. Try to remember what types of things you were intereste d in or experienced as a student. After you have a good idea of the things you want to talk about, start brainstorming to figure out what would be the best ways to explain the material to your audience. Try to keep the discussion informal and free-flowing as this will help the audience connect with the ideas. The best way to explain a concept is to do so without necessarily using words that people would commonly associate with the topic.Next, find out if your audience has any ideas or opinions on the topic that you are writing about. Talk to them to see what they think about the topic. If they do not have a lot of personal experience with the topic, it will be easier for them to relate to the information you are presenting. As a student, you may have a lot of experience but your audience may not. Before committing to the topic, research the audience's interests and make sure there is enough space in the paper for them to express themselves.Keep in mind that not all college papers ar e created equal. Different topics require different styles of writing and it is important to use the right techniques to ensure that your college paper reads as well as or better than the average paper. Some topics, like economics, require very clear and concise presentation while others such as business may require long stretches of unbroken writing.Once you have a topic chosen and you have a strong argument to present, then it is time to decide how to write your college paper. You should read through a number of college papers from the different topics you have chosen to see what you like and dislike about them. Use this as a guide to help you improve your writing skills.The most important part of your essay is your conclusion, so make sure it is compelling and also original. It is always nice to surprise your audience, but do not try to outsmart them by going into an unrelated topic. Once you have accomplished this, take the time to prove to yourself that you can successfully pre sent the ideas presented in your argument in a way that makes sense to the reader.Writing a college paper is easy once you know the basics and you can follow these steps to ensure that your topic and your argument will be persuasive. Make sure that the topic you chose is something that you are familiar with so that you are not writing a topic that is not of interest to you. Always make sure that your students have the chance to discuss and learn about the topic they have chosen.

Volunteer Research Papers - Helping Students to Get the Most Out of Their Time at Georgia Tech

Volunteer Research Papers - Helping Students to Get the Most Out of Their Time at Georgia TechGeorgia Tech offers a variety of volunteer programs to help you get the best experience. Volunteers at Georgia Tech are an important part of the department. The volunteer programs include graduate assistantships, research papers, and teacher assistant opportunities. Volunteer work is fun and exciting as it helps students get the most out of their time at Georgia Tech.Every year, Georgia Tech hosts its own GEO Graduate Assistantship. This program is intended to help graduate students to pursue research opportunities with their professors. One can do this by working on one's own or as part of a team.They can do their research in collaboration with the faculty and help to further develop their online platform. Some of the faculty that offer GEO Teacher Assignments are Professor of English, William Ehrlich, Professor of Biology, Clayton Hicks, and Professor of Physics, Neil Taylor. Students can either work independently, in a group or as part of a team. Whatever choice students choose, they are sure to find something enjoyable at Georgia Tech.If one is interested in getting involved in a research paper, a graduate assistant can be a valuable asset. The volunteer research papers help students broaden their horizons and the students to learn more about their field of study.The graduate assistants will be in charge of handling all the problems and writing the papers for the various study groups. They will have to write several papers per month, depending on the number of research projects that are completed. A volunteer researcher will receive a hefty payment for their efforts.The work load that is expected from the graduate assistantships and volunteer research papers will vary from department to department. Students can find various amount of research tasks offered bytheir professors and these students can choose their research tasks from these options. Some tasks include w riting literature reviews, helping research committees, researching ancient texts, and many others. Volunteers need to be diligent and energetic for their research projects and this will contribute to their successful completion of their work.Georgia Tech offers a wide variety of volunteer research papers. There are volunteer research papers for graduate students, teachers, graduate assistants, and undergraduates. All the tasks offered by Georgia Tech students in these research papers are unpaid and if these students will be attending school again next year, they can use their experience in the research papers to make their case for their future.

Sample Essay For College Scholarship Application

Sample Essay For College Scholarship ApplicationA great tip to help you out in your quest for a college scholarship or grant is to write a sample essay for college scholarship application. You have to remember that the essay has to speak for itself, and it can't be a homework assignment, but you have to get good grades in your essay.I hope you will give this great article a read because I am sure that you will be impressed with it. This article will be informative and easy to understand because I know how hard it is to write an essay.Writing a sample essay for college scholarship application is all about composition. As I said earlier, you don't have to take my word for it. All you have to do is give me a list of questions to consider before writing your essay.I always ask myself if there are any opinions points that I will need to cover in my essay. For example, I may ask myself if there is any change in the climate around the globe that can influence my college essay. In this way, I can cover one topic at a time.After answering those questions, I begin with my opinions on the subject matter. It is also important to keep your ideas fresh because you have already covered a lot of topics in your essay.The first thing you should do is to make a note of the sample essay for college scholarship application that you have written. Then, when you are done, you can go ahead and rewrite the sample essay for college scholarship application.When you finish writing your essay, the most important thing that you have to do is to find a copy of the sample essay for college scholarship application so that you can make your own copy of the essay. Then, you can revise the essay to fit the style of the original essay.

Performance Management in McDonalds

Abstract McDonald’s uses employees to create a good picture in the minds of employees, stakeholders, and external customers. This is because they determine the profitability and financial stability of the organization. The organization cannot operate without their support and commitment. The employers have to sustain and monitor the image created in the minds of employees, shareholders, and customers to ensure profitability that arises from building of true commitment, self-actualization, pride, and belongingness in true spirit and words.Advertising We will write a custom essay sample on Performance Management in McDonald’s specifically for you for only $16.05 $11/page Learn More This paper utilized the use of quantitative research methods that involved the use of quantitative data to justify the objectives of the study. The quantitative data about the company was obtained from secondary sources of the company and included the companyâ€⠄¢s financial data that were obtained from newspapers, reports, magazines, books and journal articles among others. The targeted population was the entire of McDonalds. The collected data was chosen through convenient sampling technique that proved vital in this report as compared to other sampling methods like stratified sampling. The collected data was analyzed both quantitatively and qualitatively. Qualitative analysis involved descriptive statistics and explanations on the company’s performance regarding its products. Quantitative analysis involved use of statistics to justify the performance of the firm. The overall outcome pointed out that the introduction of McJobs affected the image of McDonald’s as the term associated with low paying jobs, low prestige, job with no future, and low benefits in the retail or service sector. McDonald’s had to take action immediately to prevent bad image. Introducing Kroc McDonald’s founded McDonald’s in 1955. McDonald’s is one the largest chains of fast food in the world offering the world’s favorite foods that include Big Mac, French Fries, Chicken McNuggets, Quarter Pounder, and Egg McMuffin. Its headquarters are at Oak Brook in Illinois. The restaurant chain has approximately 31,967 restaurants in 118 countries. The business serves more than 58 million customers globally recording about the United States $ 23.5 billion (Gould, 2010). McDonald’s offers flexible schedules to help employees balance work and personal life. The business offers training and development programs to create opportunities for employees to acquire promotions and develop their careers (Qumer, 2009). According to Punjaisri, Wilson and Evanschitzky (2008), the fast food retail stores and restaurants is associated with low paying jobs from the 1980s. Due to this, the term ‘McJobs’ was introduced meaning low benefit, low prestige, and no future job in the service sector. The term â €˜McJobs’ targeted McDonalds because regulations on employees were strict and required semi-skilled workers.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The popularity of the term led to its introduction in the Oxford English Dictionary (OED) in 2001 and Merriam Webster Collegiate Dictionary in 2003. McDonald’s needed to acquire talented employees to improve performance but could not attract them because of bad perception on employee branding. McDonald’s had to redefine the term to remain relevant in the image and reputation of employee brand in 2000. This was important because employees are the greatest assets of the company (Qumer, 2009). Redefining McJobs McJobs had become a term referring to no growth of opportunities and low paying jobs. The publishing of the term McJobs in the dictionaries stimulated the need for McDonald’s to redefine its image thro ugh concentration on branding of employees. Employee branding is the retention and engagement of employees in the activities of an organization. The management of McDonald’s chose employer branding because it is a powerful tool of creating good image and reputation to both the employees and the public (Qumer, 2009). Employee branding represent core values of the organization in systems, attitudes, culture, and customer relationship. A strong brand of employees can paint a good picture in the minds of employees thereby influencing them to change the perception they had on the organization and association with McJobs. McDonalds has held organized campaigns in the strategy of employee branding over time to display the benefits and experience working at the restaurant. There have a series of advertising campaigns to change the perception on McJobs (Gould, 2010). â€Å"My First Job† Campaign McDonald’s launched a campaign on the television in 2005 to promote the impo rtance of McJobs and to create a strong image on the employer brand. This campaign was geared at convincing the public that working at McDonald’s was the best choice for employees with the need to develop their careers and experience. Leo Burnett Worldwide, Inc. organized and planned the commercial advertisement communicating the message of McDonald’s as a global employer. The advertisement engaged celebrities such as Carl Lewis the Olympic gold medalist and the singer, Macy Gray (Qumer, 2009). In total, 15 people featured in the advertisement as crewmembers of McDonald’s. The advertisement described them to have gained experience and background of their career at McDonald’s. The advertisement also covered the promotional activities of the organization in rewarding talented employees, such as from a regular restaurant employee to a Chief Executive Officer (CEO). McDonald’s conducted a survey on the employee satisfaction with the treatment at their workplaces to show the organization’s concern on the welfare of its employees (Gould, 2010).Advertising We will write a custom essay sample on Performance Management in McDonald’s specifically for you for only $16.05 $11/page Learn More McDonald’s People Project Cawley Nea/TBWA became responsible for changing the negative perception of the public and employees on McDonald’s in Ireland. The project addressed issues on employee morale through providing flexible schedules, training, and career development for its employees. The project was to change the negative perception about employers at McDonald’s. The project was to redefine the position of McDonald’s employers at their real brand image. The project involved strategic analysis on the employees and the public perceptions on the McDonald’s employers and the key decision makers. The public targeted mostly on the teenagers with part time jobs and their par ents and the employees comprised of the crewmembers and the store managers (Gould, 2010). The team carrying out the project worked closely with the departments of human resource and marketing to gather the required information on the project. The insights gained from the project would help develop and implement the employer brand. McDonald’s used the theory of ‘hierarchy of needs’ to understand the employee expectations from the employer. Abraham Maslow developed this theory to describe the pattern in which humans’ motivations passes. The theory focuses on motivation and personality. McDonald’s wanted to identify the needs that are unsatisfied in the organization to satisfy them. McDonald’s collected opinions from crewmembers, store managers, teenagers on part time jobs in the organization and their parents, and other important influencers in the organization (Qumer, 2009). (Source: Hierarchy of Needs: First Time Employment, Qumer, 2009) The project made some changes with the launch of the ‘McPassport’ campaign. This campaign communicated on the need for employees to realize that the training, skills, and experience derived from McDonald has the potential of developing their careers to qualify them to work beyond their country borders (Rosethorn, 2009).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The employees had the opportunity of working anywhere in the world. Other activities of the McDonald’s People Project were to introduce a new identity and logo that represented the diversity of culture and experience created at McDonald’s and change of employee uniforms to casual T-shirts to improve their experience at their workplaces. The project extended to Australia, the United Kingdom, and France. The project won the HR Excellence Awards 2007 for successfully changing the brand image of employers at McDonald’s (Lindsay, 2005). â€Å"Not Bad for a McJob† Campaign This was a poster campaign on the ‘McJob’ label highlighting the positive practices of the business and the advantages of working at McDonald’s in 2006. Approximately 1225 restaurants of McDonald’s in Britain adopted the slogan ‘not bad for a McJob’ in the poster campaign. There were 18 different poster adverts created to conduct the campaign (Gould, 20 10). The posters illustrated the good working conditions at McDonald’s, promotion, pay, and health benefits available at McDonald’s. These posters were to contradict the bad perception created on the McJobs to make them appear beneficial to the people that seek for them. The issues addressed involved the discounts, respect, flexibility, packages, benefits, value and opportunities that McDonald’s offered to its employees. The poster adverts created awareness and communicated about the company’s efforts to create the best working environment for its employees (Mandhanya Shah, 2010). Outcomes in Achieving McDonald’s Talent Management Strategy The strategy of employee branding provided McDonald’s with a competitive advantage. The company attracted the interest and attention of influential people, such as the members of parliament in Britain and company directors leading to its consideration by the OED in 2007. Employee branding created better h uman capital practices, attracted, and maintained talented employees in the organization. McDonald’s attracted potential applicants, such as bankers, accountants, and architects in 2009 (Bhattacharyya, 2010). The strategy was successful in portraying the image real to the organization and that the organization wants to portray to the target audience through organizing a variety of campaign and advertising programs. These strategies were effective because the company managed to gain support of influential people and the public (Punjaisri Wilson, 2011). Although OED insist that the meaning of McJobs is still right, McDonald’s continue to make success in attracting and maintaining talented employees. Fairhurst, a manager at McDonald’s confirmed that employees have reduced the turn over level. The low absenteeism and improved retention of employees is a good sign of increase in the satisfaction of employees on the employers of McDonald’s (Wilden, Gudergan L ings, 2010). Sustainability of the Employee Branding Strategy Steps McDonalds faces a huge challenge changing people’s perception and the real employee experiences at the company (Bhattacharyya, 2009). McDonald’s has the task of holding workshops to communicate on the employment experience, threats and culture of its employees and offer objectives that challenge the people’s perception about McJobs. McDonald’s has to ensure that the positions of entry level offer realistic salaries, personal development opportunities, and good working conditions to prove that the organization is consistent and ready to satisfy the needs of its employees. McDonald’s sustainability of the steps depends on the period the organization will take to provide skills and self-confidence to its employees that lasts a lifetime (Moizer Towler, 2007). McDonald’s needs to access the gap created between the internal reality and external perception of work and work towards redefining the term ‘McJob’. The company can decide to offer quality jobs, career progression opportunities, and new learning and development programs to boost its employee brand. The company is aware that it will take time before it changes the external perception, but it is willing to take the risk in the long term (Andrikopoulos Koronis, 2007). Potential Risks of Employee Branding The strategy was successful in convincing some of the members of the public and employees that McDonald’s is a suitable working area for talented employees. The problems arises because the OED dictionary failed to consider this attempts and successes of the business in creating strong image of its employees making the strategy less sustainable. This would mean that McDonald’s would have to put more efforts into the strategy leading to additional costs on the operations of the business (Price, 2011). Some observers felt that the strategy was a tactic by McDonald’s to p romote the brand and not the employee brand. They argue that McDonald’s wanted to gain free publicity. The people also said that the dictionary meaning was less relevant in the image of the company and what was important was the price and quality of products that the organization offers to customers. McDonald’s should have confidence in the product and services they provide that depict its offer of good jobs in the organization (Raj Jyothi, 2011). Conclusion and Recommendations Good image was important to attract and maintain talented employees in the workplace to create competitive advantage in McDonalds. The steps taken by the organization to redefine McJobs was very important in sustaining the long-term operations of the business. The employer branding initiatives were effective in communicating to the external audience because it changed the perception of some of the great influencers in the society like parents, teenagers, and members of the parliament. They incl uded creation of career sites, advertising campaigns, projecting opinion of employees, and promotions. The initiatives targeted on changing the perception of people on McJobs by convincing them that working at McDonalds had benefits. The company had to focus on employee satisfaction and present a good image of its employers. McDonald’s should make employee branding a lifetime strategy to ensure good image of the company in future, avoid additional costs on campaigns and promotions, and ensure attraction and maintenance of talented employees. References Andrikopoulos, A. Koronis, E. (2007). Reputation performance: a portfolio selection approach. International Journal of Business Performance Management, 9(4), 406-418. Bhattacharyya, D. (2009). Compensation management. New Delhi: Oxford University Press. Bhattacharyya, D. (2010). Human resource development. Mumbai: Himalaya Publishing. Gould, A. M. (2010). Working at McDonald’s: some redeeming features of McJobs. 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(2009). Employee branding at McDonald’s: redefining McJobs. Mexico City: ICMR Center for Management Research. Raj, A. Jyothi, P. P. (2011). Internal branding: exploring the employee perspective. Journal of Economic Development, Management, IT, Finance Marketing, 3(2), 1-27. Rosethorn, H. (2009). The employer brand: keeping faith with the deal. New York, NY: Gower Publishing Limited. Wilden, R., Gudergan, S. Lings, I. (2010). Employer branding: strategic implications for staff recruitment. Journal of Marketing Management, 26(1/2), 56-73. This essay on Performance Management in McDonald’s was written and submitted by user Moderate Pheasant to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.